It’s easy really. To me they are a constant reminder that: 1. life should be fun, even when you are very stressed – and trust me, I’ve been a regular tourist to that town – you need to find some element of fun in your everyday life 2. you should laugh at yourself and act silly whenever possible, especially when stressed and burnt out (I used to make my assistant do impersonations on-demand to calm down) 3. you don’t need to take yourself too seriously, at all times. This is imperative, the fear of missing out, the need for perfectionism, the obsession over minor detail can turn you into somebody that has no friends, has no life and is no fun to be around. Or so I’ve heard. For me, to incorporate these values into my branding it was a no-brainer to use a unicorn. I searched out some stock illustration art, paid the fee and set about customising the designs and putting that little baby everywhere! I’m still gorging myself on all the free printing that Vista Print are throwing my way so I have lots of printed cool stuff for my business shiz, but I’m probably most proud of
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LOVE + Gratitude