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During the first impression phase (backed up by proper science) you have a very small window to make the right impact and engage someone’s interest – so make it count!

If you’re thinking that you want to celebrate your milestones or take your personal branding to the next level, then consider these points from the experts:

1. Represent the value you are consistently able to deliver 
   Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others. via Glen Lopis @ Forbes Magazine
2. Attract the right clients.
   The first thing I do before I do business with anyone is to Google them and get a feel for what they’re about. And I look you up across all your social media platforms too so that I can see if I like what you have to say and the personality you are trying to represent. That’s why I truly believe that your visual identity is so important in order to help you attract the right kind of client or potential collaborator – be that another small business or large brand. via Louise @ Foxy and Fabulous
3. As Ali G would say: “Keep it real”. Avoid stock photography and invest in a good photo shoot. 
   You know that when you land on a site that has professional ‘real’ shots of the people behind the site, it tugs at something inside and gives you that warm feeling like you know them already. The reality is, real people shots get a lot of attention and stock photos are largely ignored. So set some dollars aside and use this simple tactic to increase your conversions! via Bianca Board @ Web123
4. Raise yourself above the pack
   Our business is a reflection of us, and therefore when contemplating a business makeover that will achieve significant and sustainable results, we also need to incorporate elements of ourselves. via Deborah Shepherd @ Australian BusinessWomen’s Network
5. Photos tell a story. What are your photos saying?
   I’m a bit of a stickler for good quality photos for professional use. If you don’t have a professional photograph of yourself, then how can you show how truly professional you are? Our easy access to cameras does not make us pros. We often don’t have the distinctions on lighting, cropping or what will look good in various media. One professional photo can be used time and time again and is worth the money invested.
6. Do I LOOK like I mean business?
   Whether we like it or not, people do make a judgment call when they see us. Do we look as though we know what we are talking about? Do we look like we can be trusted? Are we congruent with our brand?  via Suzi Dafnis @ Australian BusinessWomen’s Network
7. Selling yourself and your business
   Feeling someone’s passion and excitement increases your interest and involvement and is a powerful motivation to find out more about what is on offer.  via Pollyanna Lankic @ Australian BusinessWomen’s Network
8. The advantages of creating a great first impression
   Conveying credibility is fundamental to business success and in some instances, technical knowledge may not be sufficient to get clients over the line… we can endeavour to positively influence another by focusing on and developing personal presentation… Demonstrating an eye for detail signifies a level of care and pride in what we do… Creating and sustaining a great first impression builds on personal and professional visibility. It demonstrates who you are and what you stand for. via Nikki Heald @ Corptraining
9. Business as a reflection of you
   Underneath, it is your life purpose that is truly driving you towards your goal. Your business is part of that journey. It must match your values and aspirations as a reflection of who you are and what you stand for. via Indira Kennedy @ Gorgeous All Over
10. What impression are you giving?
     Consider how you present yourself. Think about what impresses you when you meet people for the first time. Things such as Personal Style, Colour Choices, Casual vs Corporate Attire, Hair and Make-up. How do the individual components represent your personality and the impression you wish to convey? …Online is one of modern day’s networking tools. Never underestimate its power or its influence and the impression it leaves. It has become part of your “grooming”… as important as the clothes you wear! ..(be) conscious of how you continually reinforce “brand YOU”! via Cheryl Hayman @ Hayman Strategy
11. Remember who you are, Dear!
     Be congruent. Brand your business and position yourself so that the world can see who you really are. It is empowering, energising and so attractive. It puts a spiritual spin on the marketing adage, ‘When they buy your product, they buy you.’ via Indira Kennedy @ Gorgeous All Over

Your personal brand is what people say about you when you’re not around, you want to make sure you look the part. So what are you waiting for, let me help you create the right first impression for your business with a professional personal branding experience photo shoot - book now!

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Louise

With over 15yrs of marketing, business development, sales and negotiation skills Louise is the best friend your small biz needs, the coach to put your social media ideas into action and the photographer who makes you feel better about yourself. lifestyle matchmaker for people who like to get shit done | photographer | F-bomb dropper | #IQS crusader | knitter

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